Valid Tracking Rate policy update for seller-fulfilled orders

Starting January 15, 2025, we will update the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to see tracking over a higher number of their orders.

• All domestic shipments above €15 will be included in the VTR calculations.
• VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
• All cross-border shipments to and from the UK, France, Italy, Spain, Netherlands, Portugal, Poland, Austria, or Sweden will be included in VTR calculation, unless the order value is below €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.

As a reminder, you are required to maintain a minimum of 95% VTR at a category level. Providing tracking information improves the customer experience and reduces the likelihood of negative feedback. This information also helps protect your account health metrics and is taken into consideration in addressing A-to-z Guarantee claims.

This VTR policy update is also reflected in Changes to program policies.