Send your FBA inventory by October 31 for holiday deals

We recently announced our holiday season readiness timelines for Fulfillment by Amazon (FBA) capacity limits, including when inventory must arrive at our fulfillment centers to guarantee that it’s Prime badge-ready for holiday deal events.

Based on updates to our fulfillment network processes, we’ll extend the timeline to send shipments to UK and EU fulfillment centers for Black Friday and Cyber Monday to October 31.

As indicated in the updated FBA peak readiness playbook, we recommend that your inventory arrives by the following dates for deal events:

• Prime Big Deal Days: September 20, 2024
• Black Friday and Cyber Monday: October 31, 2024

In November, we’ll focus on processing customer orders and will have limited slots to accept your shipments. During this time, shipments will be processed more slowly, especially palletized shipments.

As always, please keep in mind any carrier delays when you estimate your expected delivery dates.

To view estimated capacity limits, go to the Capacity Monitor.