Customers want right-sized, recyclable packaging that minimizes waste and ensures damage-free delivery. That’s why we aim to avoid unnecessary packaging whenever possible. When this isn’t an option, we optimize the type, material, and weight of our packaging to increase circularity, avoid waste, and reduce carbon emissions, without sacrificing safety or functionality.

This new envelope is simple and effective and designed to keep products securely in place, while it simultaneously absorbs stress put on the package in the journey to buyers.

More than 50% of Amazon European deliveries now come in reduced, recyclable packaging, such as a paper bag or cardboard envelope or, in the case of 700 million deliveries since 2019, no added packaging at all through our Ships in Product Packaging program.