Exclude products from catalog-wide Brand Tailored Promotions
The new ASIN Exclusion feature in Brand Tailored Promotions enables you to exclude up to 100 parent ASINs from a catalog-wide promotion for greater control over your sales strategies.
ASINs can’t be retroactively excluded from promotions that are "running" or "scheduled."
To exclude ASINs from a promotion, do the following:
- Select the brand you want to promote and the audience you want to engage.
- At the product selection step, you can either choose Add all products to select your entire brand catalog or Exclude specific products to exclude up to 100 ASINs. Enter a parent ASIN to exclude all related child ASINs from the promotion. You can also exclude individual child ASINs.
- Enter any other promotion details and submit the promotion.
For more information on how to use this new feature, go to Brand Tailored Promotions.